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Local Social Media Optimisation

Social Media Optimisation Drives Targeted Visitors And Boosts SEO Ranking


Social Media Marketing and Social Media Optimisation

These days it is absolutely necessary to integrate SEO with social media marketing. You should have accounts for your website at several social media websites and promote your site and your business in this way. We set these up for you as part of our service.


These days no SEO campaign is complete without social media optimisation. The search engines, especially Google, have indicated that social interaction and "social signals" will indicate a strong sense of authority in a website, and that it has plenty of supporters and potential users.

The amount of social activity such as posting content, messages, contacts, friend invites and acceptances, the exchange of information of all types and other such diverse digital discourse will serve to indicate to the search engines, especially to Google, that a buzz exists between you and your audience and potential customers. This will reflect itself in the boost in ranking which your website should get in the search engine organic listings.

We will create a buzz for your website by setting up accounts with all major social media platforms which are relevant to your sector. These could include Twitter, Facebook and Linkedin, and also MySpace if you are in the creative or media sector. The advantages of having accounts at these particular social media sites is that you can create an elaborate profile and portfolio of your work, then search the existing membership across each site (there should be millions of people to choose from) and connect with them (using whatever terminology they use, whether it’s be friends with them, link to them, follow them or whatever) and send messages to them.

One of the huge advantages of such networks is that when you send messages to your friends the messages appear on their profile, “wall” or timeline. In turn, contacts of theirs will see your message as well, and may decide to get in contact with you, befriend you, etc. You will usually be able to send messages to individuals as well as sending broadcast messages to entire groups.


You will also be able to join groups on these social media sites, participate in group discussions and even start your own group if one doesn’t already exist in your niche.

You can start a group based on your industry sector or your location, and this is a great way of making initial contact with potential customers and clients. You can invite people to join your groups and encourage to invite contacts of theirs who are interested in the same things.

Of course, you should always include links to your own website in your social media profiles, and make it very easy for potential clients to opt in to your mailing list.

There is no shortage of software available, mostly paid-for but some for free, which allows you to scour the entire membership of a particular social media site to look for people who might be likely to be interested in what you have to offer. Often the website’s own search methods are a bit lax or inefficient, and these third party providers do the job in very quick time and extremely thoroughly. Make sure you aren’t breaking the site’s terms of service by doing this, though. Often you use the site’s own API key for this purpose, so it is quite safe (you’re effectively using the site’s own resources within the new powers of the software).

The more people you have links to, the more links back to your site you will get whenever you post, send or tweet messages to them, and the more this link will show up on the profiles of friends of friends. So this is excellent from the point of view of SEO linkage purposes (which should increase your ranking in the search engines), as well as generating interest from people on the sites themselves.


Social Sharing and Web 2.0 Websites

The above are the main four social media websites to join, but there are lots of others. Some of these are called Web 2.0 sites. You should open an account with the likes of Wordpress, Squidoo, HubPages, Gather, EzineArticles, MyBlogLog, Weebly and StumbleUpon, to name but a few of the better known ones. There are literally hundreds of others. You should publish content, with a link back to your website, to all of these. You should ensure that the content is relevant to your own business, of course, and you can start groups on some of these and interact with other members in the same way as above. There will be other such social media websites which are more relevant to your line of business.


Document sharing sites are another subset of social media website. You can get an original article (or have one written) and post to these with a link back to your own website, of course. Among these are Scribd, Docstoc, Issuu, Yudu, PdfCast, Calameo and eDocr. Some of these accept several file formats, so you will be able to extend your reach if you have documents ready in both Word and PDF format.

Similar to the document sharing sites are their audio equivalents, where you can get podcasts made, record seminars, lectures and talks, then upload these to several of these. Among these are iTunes, Yahoo Podcasts, Digg Podcasts, Odeo and Podcast.net. You can turn a podcast into a document for the document sharing sites, and similarly you can make a podcast out of your documents and submit these to podcasts sites. These are all relevant links back to your site, great for both organic SEO and visitors from the sharing sites as well.

Video sharing sites like Youtube is where you can get an exceptional amount of traffic. There is a whole industry about Youtube marketing, and it has become quite a complicated space. But it is relatively easy to upload a video to Youtube (with a link back to your website, of course). Youtube is owned by Google, so will value these links. You can shoot your own video, hire someone to shoot it for you, or there is a variety of software applications which do things like take text files and chop them into frame-sized chunks and sequence these into a video format ready for upload, complete with soundtrack. Speech synthesizers are available, and are much better than the robotic nonsense that was once laughed at.


These are lots of different sites like Youtube, and among these are Vimeo, Vevo, Break, Dailymotion, Veoh, Metacafe and Flickr. All these have different purposes and focus on different interests, but their SEO and visitor potential makes them all worth looking at. You can build up collections or groups of associated videos, based on sub-categories of your main business categories.

All such video sharing websites can provide valuable links back to your site, and also can link to your other file sharing properties as well. You can link to the same document in video form, document form and podcast form, or you can link these together by different sub-categories as you wish.

Not strictly in the same social media category, but worth mentioning as it is a great way to get your message across, are the press release sites. The press release industry is much older than the Internet, of course, and for this reason it has lots of historical nuances, and there are pros and cons to the various services offered. But a press release, being one of the oldest media around, is also a well-respected carrier of your business message. Some PR services have grown up specifically for the Internet age. Some have different levels of service. Some are very good value for money, with an enormous reach, while others are worth keeping away from. Among the press release sites are PRWeb, Pressdoc, OnlinePRNews, BusinessWire, i-newswire, SBWire, PR Leap, PRBuzz and PR.com.


Your website's social media presence not only increases the authority and position of your site's rankings in the search engines - it also brings business to you independently from existing members of the social media platforms who are looking for what you have to offer. These are extra visitors who may not even use the main search engines but who will visit you from your social media profiles, messages and contacts' messages.

There are lots of ways you can get new business through these extra channels of existing communities. Done the right way, you will have leads coming into your inbox on a daily basis depending on the size of your market and your catchment area. This will be in addition to the visitors you will get from the search engines, but will also increase those as well, as the links from the social media sites will enhance the authority of your own website in the eyes of Google and will propel your site up the listings so even more people will find you. So social media marketing is important for this twofold effect.

You could extend the flexibility of social media interaction by putting a blog on your own website, as long as your hosting company supports this. Similarly, you could get even more interactive by having a forum on your own site (subject to the technical hosting requirements) and similar socially interactive bells and whistles.


Of course, all of this is very energetic and colourful, but it won't matter much if it isn't joined togather and recuperated into a mass social media marketing campaign whose one aim is to drive targeted visitors to your website, increase your turnover and increase your profits.

Through time you will find that some social media websites are better than others for your particular business. The only way of finding out which ones to concentrate on and which to discard is by tracking and monitoring exactly who is coming from where. Who are actually becoming customers or clients? At what point do sales occur? Is there one particular call to action which works better than the rest? You will only find out by careful tracking.

The world of social media marketing and social media optimisation is changing daily, as it is bound to do. The latest big player on the block is Infographics. We can create infographics for your own business and upload them to many relevant websites which display infograpic content, and with links going back to your site, adding visitors to your business not only from these inforgraphics sites but adding also to your website's own authority and ranking in the search engine listings.

Pinterest is another social media sharing site, this time based on graphic and words, a sort of halfway house to Infographics. We await new players in all media appearing on the scene with great interest.





















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